AI Insights · Timothy · January 2022
Top 5 Beauty Retail Apps on iOS in New Zealand for Q4 2021
In Q4 2021, [Sephora - Beauty Shopping](https://app.sensortower.com/overview/1152899196?country=US) led the beauty retail app category on iOS in New Zealand, while other apps like [Shoppe LK](https://app.sensortower.com/overview/1502366827?country=US) and [Nykaa – Makeup/Beauty Shopping](https://app.sensortower.com/overview/1022363908?country=US) showed varying trends in downloads and active users.
In the fourth quarter of 2021, the beauty retail app category on iOS in New Zealand saw interesting trends and performances among the top five apps.
Sephora - Beauty Shopping had a steady download performance throughout Q4 2021, with weekly downloads ranging from 329 to 635. Active users remained relatively stable, peaking at around 6.7K.
Shoppe LK experienced a notable fluctuation in downloads, reaching a high of 111 in the week of October 4 and a low of 21 in the final week of December. Active users showed a slight increase mid-quarter, peaking at 186 in the week of November 22.
大国百货店 — 新西兰24万华人日妆首选 saw its downloads peak at 83 in the week of October 25, but experienced a significant drop to just 4 downloads in early December.
Nykaa – Makeup/Beauty Shopping showed a varied download trend with a peak of 90 in mid-November and a low of 4 in early December. Active users slightly increased towards the end of the quarter, reaching 844 in the last week of December.
OLIVEYOUNG GLOBAL had a relatively low download rate, peaking at 98 in mid-October and dropping to 2 in late December. Active users followed a similar trend, peaking at 145 in mid-October and decreasing to 84 by the end of December.
These performance trends provide a snapshot of the beauty retail app market on iOS in New Zealand for Q4 2021. For more detailed insights, visit Sensor Tower.
